How to Build a Winning Digital Marketing Strategy from Scratch
August 10, 2023
I am passionate about transforming your online presence and driving sustainable growth for your business.
Hi my name is Yen Ortega Digital Marketing Specialist – SEO/SMO/PPC with +20 years of experience. I enjoy helping businesses with their branding and marketing efforts.
I have a strong background in design, which helps me create cohesive and effective marketing materials. Also experienced in web design and development, which allows me to create websites that are not only visually appealing, but also user-friendly and easy to navigate. I will do my best to make you happy with the results.
My data-driven approach and comprehensive techniques are designed to connect you with your target audience, foster engagement, and yield profitable results.
I meticulously evaluate your existing digital marketing efforts, pinpointing areas for growth and refinement. Together, we’ll craft a personalized strategy that aligns seamlessly with your business goals and audience needs.
Let me guide you to the top of search engine rankings. I’ll implement both on-page and off-page SEO tactics, enhancing your website’s organic reach and visibility.
From intriguing blog posts to persuasive landing pages, I create compelling content that resonates with your audience and encourages action. Plus, my content strategy always prioritizes SEO to ensure your brand gains the spotlight it deserves.
Let’s enhance your social media presence. I apply proven strategies to boost engagement on the platforms that matter most to your audience. My carefully crafted email marketing campaigns are designed to nurture leads and foster lasting customer loyalty.
Experience immediate visibility and increased traffic with my expertly managed PPC campaigns. I handle every aspect, from creative development to data-driven optimization.
Transparency and accountability are central to my approach. I provide regular, detailed reports to give you a clear understanding of your campaign’s performance.
I’ll help turn your site’s visitors into loyal customers with my CRO services. My methods are designed to improve your website’s conversion rate, driving more business from your existing traffic.
I’ll help you navigate the digital world with confidence, managing your online reputation and adeptly handling potential PR crises.
Reach out today to take the first step towards a robust, results-driven digital marketing strategy. I’m ready and excited to help elevate your business to new heights.
Google Ads is a dynamic and scalable digital advertising platform developed by Google. It provides powerful tools that allow digital marketing agencies to reach targeted audiences globally, leveraging the vast Google network. With its pay-per-click (PPC) model, Google Ads offers cost-effective solutions for businesses of all sizes to promote their services and products across various channels like search, display, and video. The platform provides robust analytics, detailed reporting, and insights that empower agencies to optimize their advertising strategies, increase conversions, and measure return on investment. Whether it’s keyword-specific search ads, engaging display ads, or interactive video ads, Google Ads ensures your content is seen by the right people at the right time.
I had the pleasure of designing and building the website for The Polo Club of Boca Raton, a prestigious member-owned residential community located in Palm Beach County, Florida. This project allowed me to create a digital space that truly embodies the elegance, community, and lifestyle offerings that The Polo Club stands for. The website features a streamlined, user-friendly design with easy navigation to showcase the club’s world-class amenities including championship golf courses, Har-Tru tennis courts, a full-service spa, and multiple dining venues. Complete with stunning visuals, engaging content, and a secure member portal, this digital platform enhances the experience of both prospective members and current residents. Visit the site to see how I’ve brought The Polo Club’s exceptional community to life online
This unique 3D design captures a lollipop character in vibrant colors and a playful design. The character, which is a lollipop itself, cheerfully licks itself, embracing its own irresistible sweetness. Its glossy, candy-coated head gleams under the light, displaying a rainbow swirl of colors to represent the variety of flavors. The stick doubles as the body, ending in tiny, animated legs. The character’s sparkling eyes, expressive eyebrows, and joyful smile add a lively persona that is engaging and entertaining. Overall, it’s a fun, dynamic design that resonates with the whimsy of the brand and appeals to the child in everyone.
The ESET Parental Control Social Media Campaign is a robust initiative aimed at promoting digital safety for families. Designed to empower parents and raise awareness about online hazards, the campaign highlights the efficacy of ESET’s cutting-edge parental control software in maintaining a secure online environment for kids. Leveraging engaging visuals, relatable stories, and actionable tips on major social platforms such as Facebook, Instagram, Twitter, and LinkedIn, we aim to spark conversations about responsible digital parenting. Join us in our mission to make the digital world a safer place for our children – because every click counts.
As a global digital marketing consultant, I assist individuals and teams in shaping their digital futures. If you’re looking to develop your next digital product, I’m here to guide you through the process. I encourage you to get in touch at your earliest convenience – the sooner we start, the sooner we can achieve success. The opportunity to create something incredible together awaits!
